The objective of this rebranding of the DGVKS e. V. is to increase the attractiveness of the ponds and the park of beautiful Düsseldorf “Kaiserteich and Schwanenspiegel”. A complete package with print, web and written media was created to establish a seamless and recognizable design across a young to middle aged target group. A unique icon was created using the outlines of both lakes and the elegant colors and minimalistic design underline the serene feel of the parks.